Privacy Policy

This Privacy Policy ("Policy") describes howHaristyle (doing business as Haristyle, a technology company incorporated in Singapore, "Company", "we", "us", or "our") collects, uses, and discloses your personal data when you use our mobile application ("App") and website at https://www.haristyle.com(collectively, the "Service").

We recognize the importance of protecting your personal data and are committed to processing it in accordance with the Personal Data Protection Act 2012 of Singapore ("PDPA") and other applicable privacy laws.

1. Information We Collect

We collect information you provide directly to us, information collected automatically, and information from third-party sources.

1.1 Information You Provide

• Account Data: If you register for an account, we collect your email address and an encrypted password.
• Communications: If you contact us via email, we collect your email address and the contents of your message.
• User Content: Hair preferences or goals selected during onboarding are stored locally on your device to personalize recommendations and are not linked to your identity on our servers.

1.2 Information Collected Automatically

• Device Information: We collect data about the device you use to access the Service, including the hardware model, operating system version, and unique device identifiers.
• Usage Data: We use analytics tools to collect anonymous data about how you interact with the App, such as features used and time spent, to help us improve user experience.

2. Augmented Reality (AR) & Biometric Data

A core feature of Haristyle is the ability to validly preview hairstyles using Augmented Reality.

• Local Processing: All AR processing, including face tracking and hair rendering, is performed locally on your device using Apple's ARKit or Google's ARCore.
• No Biometric Storage: We do not capture, record, store, or upload your facial geometry, face mesh, or camera feed to our servers. The visual output is displayed on your screen in real-time and validly discarded when you close the camera session.

3. How We Use Your Information

We use the collected information for the following purposes:

• To provide, maintain, and improve the Service (including our AR functionality).
• To manage your account and authenticate your identity.
• To verify subscription status via Apple App Store or Google Play Store receipts.
• To analyze usage trends and enhance technical performance.
• To comply with legal obligations under Singapore law.

4. Disclosure of Information

We may share your information in the following strictly limited circumstances:

• Service Providers: We share data with third-party vendors who perform services on our behalf, such as cloud hosting and analytics. These vendors are contractually obligated to protect your data.
• Legal Requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company.

5. Data Security & Retention

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, modification, or destruction. However, no method of transmission over the Internet is 100% secure.

We retain your personal data only for as long as is necessary for the purposes set out in this Policy, or as required by law.

6. Your Rights & Global Compliance

We respect your privacy rights under the Personal Data Protection Act (Singapore). Recognizing our global user base, we also align our practices with major international standards.

6.1 General Rights

• Access and Correction: You have the right to request access to or correction of your personal data held by us.
• Withdrawal of Consent: You may withdraw your consent for the collection, use, or disclosure of your personal data at any time.
• Account Deletion: You can permanently delete your account via Settings > Delete Account.

6.2 Additional Rights for International Users

If you are accessing the App from the European Economic Area (EEA), UK, or Switzerland (GDPR), or California (CCPA), you may have additional rights, including:

• Right to Portability: Requesting a copy of your data in a structured format.
• Right to Restriction: Requesting that we limit the processing of your data.
• Do Not Sell My Info: As stated in Section 1, we do NOT sell your personal data.
• Lodge a Complaint: You have the right to complain to your local data protection authority.

7. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

Email: contact@haristyle.com